# 網店平台開設網店
1. 商戶擁有自主權
商戶利用網店平台開設網店,網店就完全是屬於商戶自己的
無論是商品種類、付款方式、物流選項,還是頁面設計、營銷策略、顧客管理,都由商戶一手包辦,商戶可依照顧客的需要和口味決定一切。
<a href="https://matters.town/a/xhlknx37qh77">網店平台</a> <a href="https://matters.town/a/xhlknx37qh77">開網店平台</a> <a href="https://matters.town/a/xhlknx37qh77">網店平台比較</a> <a href="https://matters.town/a/xhlknx37qh77">香港開網店</a> <a href="https://matters.town/a/xhlknx37qh77">網店平台推薦</a> <a href="https://www.storeberry.ai/hk/blog/5-must-know-ecommerce-success-secrets/">開鋪成本</a> <a href="https://www.storeberry.ai/hk/blog/5-must-know-ecommerce-success-secrets/">創業成本</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-4/">chatgpt4</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-4/">chatgpt 4 功能</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">科技券申請時間</a> <a href="https://www.storeberry.ai/hk/blog/steps-to-run-instagram-ads/">ig 廣告收費</a> <a href="https://www.storeberry.ai/hk/blog/how-to-choose-pos/">pos 機</a> <a href="https://www.storeberry.ai/hk/blog/how-to-choose-pos/">pos 收 款 機</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">商業登記</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">商業登記罰款豁免</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">商業登記申請</a> <a href="https://medium.com/@0852.hk.onlineshop/%E9%A6%99%E6%B8%AF%E9%96%8B%E7%B6%B2%E5%BA%97%E5%B9%B3%E5%8F%B0%E6%8E%A8%E8%96%A6-%E6%AF%94%E8%BC%83-5f74ea254add">網店平台</a> <a href="https://medium.com/@0852.hk.onlineshop/%E9%A6%99%E6%B8%AF%E9%96%8B%E7%B6%B2%E5%BA%97%E5%B9%B3%E5%8F%B0%E6%8E%A8%E8%96%A6-%E6%AF%94%E8%BC%83-5f74ea254add">開網店平台</a> <a href="https://medium.com/@0852.hk.onlineshop/%E9%A6%99%E6%B8%AF%E9%96%8B%E7%B6%B2%E5%BA%97%E5%B9%B3%E5%8F%B0%E6%8E%A8%E8%96%A6-%E6%AF%94%E8%BC%83-5f74ea254add">網店平台比較</a> <a href="https://medium.com/@0852.hk.onlineshop/%E9%A6%99%E6%B8%AF%E9%96%8B%E7%B6%B2%E5%BA%97%E5%B9%B3%E5%8F%B0%E6%8E%A8%E8%96%A6-%E6%AF%94%E8%BC%83-5f74ea254add">香港開網店</a> <a href="https://medium.com/@0852.hk.onlineshop/%E9%A6%99%E6%B8%AF%E9%96%8B%E7%B6%B2%E5%BA%97%E5%B9%B3%E5%8F%B0%E6%8E%A8%E8%96%A6-%E6%AF%94%E8%BC%83-5f74ea254add">網店平台推薦</a> <a href="https://www.storeberry.ai/hk/blog/5-ecommerce-platform-comparisons/">網店平台</a> <a href="https://www.storeberry.ai/hk/blog/5-ecommerce-platform-comparisons/">開網店平台</a> <a href="https://www.storeberry.ai/hk/blog/5-ecommerce-platform-comparisons/">網店平台比較</a> <a href="https://www.storeberry.ai/hk/blog/5-ecommerce-platform-comparisons/">香港開網店</a> <a href="https://www.storeberry.ai/hk/blog/5-ecommerce-platform-comparisons/">網店平台推薦</a>
反觀網購平台本身都需要營利,一般都有自己的目標客群
因此對於商戶如何營運網店可能會有意見,如果商戶的作風是偏向有主見的話則未必適合。
<a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">網 店 商業 登記</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">ig shop 商業登記</a> <a href="https://www.storeberry.ai/hk/blog/what-is-ecommerce/">電商是什麼</a> <a href="https://www.storeberry.ai/hk/blog/what-is-ecommerce/">電子商務平台</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">香港 chatgpt</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">香港用chatgpt</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">poe chatgpt分別</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">chatgpt註冊</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">chatgpt 教學</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">香港如何使用chatgpt</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">gpt 香港</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">chatgpt 應用</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">網店創業</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">經營網店</a> <a href="https://www.storeberry.ai/hk/blog/online-store-sourcing-tips/">網店賣咩好</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">tvp申請流程</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">tvp申請資格</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">科技券懶人包</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">tvp申請時間</a> <a href="https://www.storeberry.ai/hk/blog/steps-to-run-instagram-ads/">ig 廣告</a> <a href="https://www.storeberry.ai/hk/blog/steps-to-run-instagram-ads/">ig 廣告 教學</a> <a href="https://www.storeberry.ai/hk/blog/steps-to-run-instagram-ads/">ig 落廣告</a>
2. 專屬的網店有利建立品牌名氣
雖說競爭無處不在,但在網購平台競爭尤其激烈。
筆者相信大家都試過在網購平台上搜尋商品,結果會是很多個商戶售賣的同一件商品。
如此一來,商戶要突出自己的品牌是相當困難的,顧客記得的只會是網購平台的名字
<a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">網 店 起步</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">開網店注意事項</a> <a href="https://www.storeberry.ai/hk/blog/online-store-sourcing-tips/">開網店賣咩好</a> <a href="https://www.storeberry.ai/hk/blog/online-store-sourcing-tips/">網店入貨</a> <a href="https://www.storeberry.ai/hk/blog/online-store-sourcing-tips/">網店貨源</a> <a href="https://www.storeberry.ai/hk/blog/steps-to-run-instagram-ads/">instagram廣告</a> <a href="https://www.storeberry.ai/hk/blog/website-build-tutorials/">網頁設計</a> <a href="https://www.storeberry.ai/hk/blog/pos-system/">pos 系統 教學</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">科技 券</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">政府 科技 券</a> <a href="https://www.storeberry.ai/hk/blog/tvp-funding-technology-voucher-programme/">tvp 科技 券</a> <a href="https://vocus.cc/article/6658371cfd89780001854892">Shopline</a> <a href="https://www.storeberry.ai/hk/blog/5-must-know-ecommerce-success-secrets/">開網店成本</a> <a href="https://www.storeberry.ai/hk/blog/low-cost-business-ideas/">低成本創業</a> <a href="https://www.storeberry.ai/hk/blog/storeberry-shopline-online-shop-platform-compare/">Shopline</a> <a href="https://www.storeberry.ai/hk/blog/storeberry-shopline-online-shop-platform-compare/">shopline 收費</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-4/">chatgpt 4</a> <a href="https://www.storeberry.ai/hk/blog/reasons-for-online-store-failure/">網店失敗</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">網上申請商業登記證</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">商業登記證費用</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">商業登記證申請</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">申請商業登記</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">br 申請</a>
商品來自哪個商戶在他們而言未必很重要,因此商戶很難在網購平台找到回頭客。
相反,商戶如果在專屬的網店售賣商品,則可以按照自己的風格和顧客的口味設計網店,從而突出自己,加深顧客的印象。
3. 方便收集購物數據
網購平台說到底還是營利的機構,少不免會有些商業秘密,在網購的世界,顧客購物的數據就是關鍵的商業秘密
例如經廣告轉到網店購物的顧客數量、回頭客的數量等等,網購平台都未必願意向商戶透露。
如果你想研究購物數據,以了解顧客的口味和購物習慣,並且調整營運策略的話,開設自己的網店是較理想的選擇。
<a href="https://www.storeberry.ai/hk/blog/how-can-sme-seize-new-opportunities-in-ecommerce/">電子 商務 平台</a> <a href="https://www.storeberry.ai/hk/blog/what-is-chatbot/">chatbot 是 什麼</a> <a href="https://www.storeberry.ai/hk/blog/what-is-chatbot/">chatbot 應用</a> <a href="https://www.storeberry.ai/hk/blog/how-ui-ux-influence-customer-and-conversion-rate/">uiux 意思</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">crm會員系統</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">crm 系統</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">crm 意思</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">客戶關係管理</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">crm 顧客 關係 管理</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">crm system 香港</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">crm 香港</a> <a href="https://www.storeberry.ai/hk/blog/omnichannel_pos/">pos 軟件</a> <a href="https://www.storeberry.ai/hk/blog/omnichannel_pos/">pos是什麼</a> <a href="https://www.storeberry.ai/hk/blog/what-is-ecommerce/">電商</a> <a href="https://www.storeberry.ai/hk/blog/what-is-ecommerce/">電商平台</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">chatgpt 香港</a> <a href="https://www.storeberry.ai/hk/blog/chatgpt-ai-application-in-hk-retail/">chatgpt 香港 教學</a> <a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/">網店商業登記</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">網上生意</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">網上創業</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">開網店教學</a> <a href="https://www.storeberry.ai/hk/blog/online-startup-guidance/">網 店 教學</a>
你甚至可以研究顧客放棄購物車的數據,再傳送電郵提醒他們結賬。
如果你是掌舖的商戶,只需要登入網店後台,即可得知顧客購物的數據,也可連接Google Analytics獲得更多數據,極之方便。
基本上,網店系統可以分成兩大類,第一類是可以自己下載和安裝的網店軟件。
網店軟件一般已經齊備普遍網店的基本功能,如產品顯示,購物車,支付平台連結等。
<a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">fps 收 款</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">payme 收 款</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">alipay 收 款</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">wechat pay 收 款</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網上支付</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網上支付平台</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網上收款系統</a> <a href="https://www.storeberry.ai/hk/blog/omnichannel-retail-ecommerce/">全渠道</a> <a href="https://www.storeberry.ai/hk/blog/omnichannel-retail-ecommerce/">全渠道零售</a> <a href="https://www.storeberry.ai/hk/blog/how-to-address-customer-pain-points-with-omo-crm-system/">CRM</a> <a href="https://www.storeberry.ai/hk/features/inventory-management/">庫存 系統 推薦</a> <a href="https://www.storeberry.ai/hk/blog/3-reasons-to-choose-cloud-pos-system-for-digital-transformation/">零售pos系統推薦</a> <a href="https://www.storeberry.ai/hk/blog/how-to-do-digital-transformation/">數碼轉型</a> <a href="https://www.storeberry.ai/hk/blog/omnichannel_pos/">POS</a> <a href="https://www.storeberry.ai/hk/">網店</a> <a href="https://www.storeberry.ai/hk/blog/start-business-ideas/">創業</a> <a href="https://www.storeberry.ai/hk/blog/what-is-chatbot/">chatbot</a> <a href="https://www.storeberry.ai/hk/blog/O2O/">O2O</a> <a href="https://www.storeberry.ai/hk/blog/start-business-ideas/">創業 例子</a> <a href="https://www.storeberry.ai/hk/blog/start-business-ideas/">創業 方向</a> <a href="https://www.storeberry.ai/hk/blog/start-business-ideas/">小 本 創業</a> <a href="https://www.storeberry.ai/hk/blog/start-business-ideas/">香港 創業 例子</a> <a href="https://www.storeberry.ai/hk/features/crm-and-loyalty/">會員 系統</a> <a href="https://www.storeberry.ai/hk/features/crm-and-loyalty/">crm會員系統</a> <a href="https://www.storeberry.ai/hk/blog/how-can-sme-seize-new-opportunities-in-ecommerce/">電子商務是什麼</a>
網店軟件的額外要求
這些軟件不少是開源軟件,或有免費版本的,如 WooCommerce, Magento Community Edition, OpenCart 等。
注意使用網店軟件時,要考慮以下技術要求。
<a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">貼 文 回覆</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">Facebook 自動 回覆</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">facebook 自動 回覆 留言</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">fb 自動 回覆</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">ig bot 留言</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">ig 自動 回覆</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">instagram 自動 回覆</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">ig 自動 回覆 訊息</a> <a href="https://www.storeberry.ai/hk/blog/social_commerce_facebook_and_instagram_automated_comment_selling/">Instagram留言</a> <a href="https://www.storeberry.ai/hk/blog/facebook-comment-selling-increase-engagement-rate/">facebook 留言 自動 回覆</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網 上 付 款 方式</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網店收款</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網上收款平台</a> <a href="https://www.storeberry.ai/hk/blog/5-electronic-payment-method/">網店收款方法</a>
網站託管 – Web Hosting
雖然任何人都可以下載和安裝這些軟件,但要應用這些網店軟件,首先你要訂購一個網站託管服務(web hosting service)或服務器,然後把網店軟件安裝其中。
內容傳遞網絡 – CDN
如果網店的目標市場不只是本地市場,還包括其他外國市場的話,那麼還可能需要設置CDN (content delivery network 內容傳遞網絡)。
簡單來說,內容傳遞網絡可以提高外國用戶訪問本地網站的效率,縮短打開網頁的時間。
<a href="https://www.storeberry.ai/hk/blog/storeberry-shipany-ecommerce-logistics-automation/">網店物流</a> <a href="https://www.storeberry.ai/hk/blog/storeberry-shipany-ecommerce-logistics-automation/">網店送貨</a> <a href="https://www.storeberry.ai/hk/blog/storeberry-shipany-ecommerce-logistics-automation/">網店寄貨</a> <a href="https://www.storeberry.ai/hk/blog/storeberry_membership_promotion_functions_to_get_loyalty_members/">會員優惠</a> <a href="https://www.storeberry.ai/hk/blog/storeberry_membership_promotion_functions_to_get_loyalty_members/">會員制度</a> <a href="https://www.storeberry.ai/hk/blog/use_inventory_management_system_to_reduce_operating_cost/">庫存管理系統</a> <a href="https://www.storeberry.ai/hk/blog/use_inventory_management_system_to_reduce_operating_cost/">倉庫管理系統</a> <a href="https://www.storeberry.ai/hk/blog/use_inventory_management_system_to_reduce_operating_cost/">存貨管理系統</a> <a href="https://www.storeberry.ai/hk/blog/use_inventory_management_system_to_reduce_operating_cost/">倉存管理</a> <a href="https://www.storeberry.ai/hk/blog/use_inventory_management_system_to_reduce_operating_cost/">庫存系統</a> <a href="https://www.storeberry.ai/hk/blog/4-key-advantages-of-inventory-management-and-system/">庫存管理</a> <a href="https://www.storeberry.ai/hk/blog/4-key-advantages-of-inventory-management-and-system/">倉庫管理</a> <a href="https://www.storeberry.ai/hk/blog/online_store_pain_point/">網店平台推薦</a> <a href="https://www.storeberry.ai/hk/blog/free-online-design-tools-for-ecommerce-merchants/">網店網站製作</a>
這點很重要,因為如果用戶載入網頁時間過長,他們可能在載入網頁完畢前已經離開網站,更不要說會在網店上購物。
情形就如你進入了一間實體店後,等了很久也未能看到貨物,而且也沒有人來招呼你
這樣的話相信你很快就會離開店鋪,店鋪便因此白白流失了人流。
<a href="https://www.storeberry.ai/hk/blog/onlineshop-platform-comparison-4-steps-to-create-online-store/">如何開網店</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">網店平台</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">開網店邊間好</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">網店平台香港</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">開網店平台</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">網店平台比較</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">online shop 平台</a> <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business/">網上商店系統</a> <a href="https://www.storeberry.ai/hk/blog/cloud-pos-business-solution/">新零售</a> <a href="https://www.storeberry.ai/hk/blog/conversational_commerce_chatbot_helps_increase_sales/">自動 回覆</a> <a href="https://www.storeberry.ai/hk/blog/conversational_commerce_chatbot_helps_increase_sales/">對話式商務</a> <a href="https://www.storeberry.ai/hk/blog/client_sharing_tpmodernlady_crm_client_relationship_management/">網店成功例子</a> <a href="https://www.storeberry.ai/hk/blog/how-can-sme-seize-new-opportunities-in-ecommerce/">電子商務</a> <a href="https://www.storeberry.ai/hk/blog/storeberry-shipany-ecommerce-logistics-automation/">網店物流服務</a>
技術支援服務
此外,和其他開源軟件一樣,除非購買了技術支援服務,否則是沒有任何支援服務的
店主需要管理和維護自己的網店軟件,包括更新軟件,解決技術、安全和性能等問題,這些工作都需要一定的IT 經驗才能應付。
有些時候,更有可能被黑客攻擊,嚴重可使網站不能運作,甚至不能收款。
<a href="https://www.storeberry.ai/hk/">一站式管理</a> <a href="https://www.storeberry.ai/hk/features/cloud-pos/">雲端POS</a> <a href="https://www.storeberry.ai/hk/features/social-commerce/">facebook直播</a> <a href="https://www.storeberry.ai/hk/features/crm-and-loyalty/">會員管理系統</a> <a href="https://www.storeberry.ai/hk/features/crm-and-loyalty/">會員推薦</a> <a href="https://www.storeberry.ai/hk/features/inventory-management/">雲端庫存管理系統</a> <a href="https://www.storeberry.ai/hk/features/online-booking-system/">網上預約系統</a> <a href="https://www.storeberry.ai/hk/features/cloud-pos/">零售系統</a> <a href="https://www.storeberry.ai/hk/features/online-store/">網上商店</a> <a href="https://www.storeberry.ai/hk/blog/how-ui-ux-influence-customer-and-conversion-rate/">網頁設計</a> <a href="https://www.storeberry.ai/hk/blog/from-o2o-to-omo-boot-sales/">OMO</a> <a href="https://www.storeberry.ai/hk/blog/3-keys-to-increase-facebook-live-selling-audience/">直播帶貨</a> <a href="https://www.storeberry.ai/hk/blog/5-must-know-ecommerce-success-secrets/">開網店</a> <a href="https://www.storeberry.ai/hk/blog/omnichannel_pos/">POS系統</a> <a href="https://www.storeberry.ai/hk/blog/onlineshop-platform-comparison-4-steps-to-create-online-store/">網店系統</a> <a href="https://www.storeberry.ai/hk/blog/onlineshop-platform-comparison-4-steps-to-create-online-store/">開網店流程</a>
沒有技術支援,當網店出問題時,店主只能靠自己解決,或上 Google 搜尋辦法,但往往需用上不少時間,而且影響網店營運。